SOCIAL MEDIA MANAGEMENT
Calculated & Consistent content builds trust and increases brand awareness online.
STANDARD MONTHLY
MEDIA SERVICES:
1. Roll-out Planning (incl. Boosts) –
Monthly goals/focus, news & updates, target audiences, content types & caption approvals.
2. Content Coordination –
Assemble & manage content and approvals.
3. Posting on various Platforms –
Posting approved content with caption according to roll-out plan
4. Audience Engagement Management –
Reply to post comments & manage direct messages.
5. Analytic Feedback –
Platforms analytics are examined and used to
optimise page growth & marketing efficacy.
LONG-TERM SOCIAL
MEDIA SERVICES:
1. Marketing Campaigns –
Roll-out plan focussed on target service or product, Content Coordination, Posting on Platforms,
Audience Engagement Management & Analytic Feedback.
2. Build-ups/ Countdowns –
Roll-out plan focussed on a Release/ Launch or Event, Content Coordination, Posting on Platforms,
Audience Engagement Management & Analytic Feedback.
3. Web Series/ Online Episodes –
Roll-out plan focussed on specific subject for marketing, brand awareness or educational purposes,
Content Coordination, Posting on Platforms, Audience Engagement Management &
Analytic Feedback.
We don't have a choice on whether we DO social media, the question is how well we DO it.
- Erik Qualman